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Ins & Outs…Tips & Tricks…Strategy – Break into Investment Banking and Thrive

Applying To The Application-Less Boutique!

There are pretty much 3 types of positions an applicant can apply to when it comes to IB recruiting – OCR (on-campus recruiting) positions, positions that have online applications (whether through a career website or a company’s website) and, of course, as the title to this article would imply, the application-less positions. While the first 2 types are pretty easy to understand, the 3rd category might raise a few eyebrows. To briefly explain what I mean, the application-less position is exactly that; it is a position that is not being advertised by the company. In other words, the company is not highlighting a need for an applicant to fill position X in their firm. Now, just because the company isn’t advertising a need, or at least isn’t advertising one where you have searched, does not mean they haven’t been thinking about filling a position, that a position might suddenly open up, or that they have a need for a new position (due to increased work flow, etc).

Now that we’ve covered what exactly the application-less position is, let’s jump right into the best strategy for not only applying to the companies, but also how to find the shops and how to reach out to, ideally, the right bankers at the shop. This question comes up quite a lot from my readers, so I’m just going to jump in and tackle the issue at hand. No, it’s not just a matter of praying for the right opportunities, but if you follow these steps, you’ll be well on your way:

Where Are The Firms?

First, you need to actually find some boutiques/shops in your area, a big city you are close to, or where you are planning to be or can be over, for example, the summer (assuming you are looking for a summer internship). Once you know where you will be spending your summer (or other internship period), you need to perform a broad Google search to find boutiques and shops in the area that you’re interested in applying to and ideally interning with. To be blunt, this will be the vast majority of shops that you find through your search in your area since, at the end of the day, your best bet, as is often the case, is to cast a wide net. Beyond a Google search, you can search popular IB forums and ask friends, your school career center, etc.

Who Do I Reach Out To?

Now that you’ve built up a sizeable list of boutiques to contact, you need to spend some time on each of their websites and find out a few things. First, you need to know what the boutique focuses on – what industry, types of transactions, size and so forth – not necessarily to be used on this step, but during later steps you’ll definitely want to know about the company you are claiming to have an interest in. Beyond the basics, search through each of the websites for any career sections, employment sections, internship postings, etc. If you happen to find any positions, take the opportunity to submit an application that way – if not, it’s time to move on. Keep in mind that even if you find an opportunity this way, you can still pursue the following steps as a means of further getting your name in front of some of the bankers of the company – showing enthusiasm is a good thing as long as you don’t take it too far thus becoming a nuisance.

Since the article is about the application-less application, I’ll assume most of you have sailed right past the closing point from the previous paragraph and are ready to apply despite the lack of an online application or website career section. Assuming the opportunity is not posted online, you should look for the company directory or “team” profiles link on their website, which usually, at the least, shows names and often contact info for VP bankers and up – which is what you need when you are considering submitting a letter of inquiry to the firm.

Now that you’ve found the list of bankers at the firm, and, ideally, some contact info (or at least a contact standard for the firm so you can deduce the email address for a particular banker) for the bankers, you need to go through each of the bankers’ bios provided by the firm to learn of any common ground you might have with them. For example, did you attend or do you attend the same undergrad he/she attended, have you interned in a field they previously explored, have you interned or do you have an interest in the same industry they focus on, if there are any hobbies listed, do you have any common hobbies, are you both from the same hometown or have dwelled in a similar (and unique) place (meaning, if you both lived in NY, who cares, but if you both come from a small town in Tennessee, for example, that is a common point). Essentially, you should be looking for anything that is a mutual talking point to establish some sort of a connection in that initial email with the banker – something to hopefully get him at least marginally intrigued and interested in sending a reply to you.

Now that you’ve searched through the database, there are two scenarios: (1) you found at least 1 person that you have something in common with, or (2) no luck finding the “link” person. If you can find someone who has something in common with you, that person should be your first contact person. If there happens to be more than 1 person, then the most recent common point is the best to touch on – for example, if you both have the same alma mater and you are currently a junior, then that is a better common point than a common employer 2 years ago for you and 10 years ago for him/her. If, on the other hand, you find yourself a victim of scenario (2) and can’t find anyone with anything in common with you based on the bios (which is often the case), then, in a matter of speaking, you will have to pick out the friendliest looking face, haha (which I’ve also done) – essentially aim for someone in a junior-senior role, meaning a VP or early D, and, if possible, someone that has grown in banking (meaning rose from associate up the ranks), as they might be a bit more receptive as they too would have been in the recruiting scenario at that point. In either case, whether you have a person to reach out to with some common points or not, you will want to reach out to the person of your choosing through an inquiry email (a letter of inquiry in the body of an email) and attach your resume. Yes, in this case, you should attach your resume.

I Really Include My Resume? What About The Inquiry Letter?

Here’s the thing; although I don’t usually recommend attaching your resume to the first email for numerous reasons, in this case there is no disguising your intentions. Simply put, you want an internship with his/her firm and need to not only put your best foot forward through a strong letter of inquiry, but also deliver a complete representation of yourself through a neatly pressed resume. Without attaching your resume to the email, you are only sharing a small snippet of your candidacy with your potential employer and hoping he/she is interested enough to ask for more instead of including your resume and giving your potential employer a more thorough, if not complete, picture of your candidacy. In the case of cold-emailing and applying to these types of positions, you have less than a first impression, you have nothing more than a faceless first virtual-impression, which absolutely requires putting your best foot forward.

Moving into the core of the application-less application, the inquiry email, you will want to treat it just as you would a well-crafted cover letter for an advertised opportunity you are interested in, but instead of applying for a specific position, you are targeting the letter to the broader goal of working for the firm. Essentially, just as you would in a cover letter, you will highlight your interest in the firm and why you are interested in it (attributes based on your quick research on the website), your professional and/or academic highlights, any extras you’d like to include and, finally, a reaffirmation of your interest in working with the firm, a thanks and expressing an interest in speaking to discuss potential opportunities (internship, analyst, IB, etc).

What If The Banker Doesn’t Respond?

Now as fantastic as your letter of inquiry highlights your skills and sells your candidacy, you are obviously not always going to receive a response (positive or negative since whether good or bad, a response lets you know which direction to take next). If, or rather, when, you don’t get a response from the first person you reach out to at firm X, you shouldn’t give up just yet. After several days (preferably a week to 2 weeks), you can try reaching out to 1 more person at the firm. If the boutique is a bit larger, you should send the letter to someone in a different group; if it is a tiny shop, then just take a chance and email someone else on the team, but especially in the case of the small shop, you need to be sure to mention to the second person that you had already reached out to person X (the first person you reached out to) without success, but you understand how busy schedules can become.

The application-less application is absolutely the toughest application path to tackle with success, but it can absolutely be done. Send me an email if you have any other questions. If you need assistance on cold calls, networking calls, and so forth, be sure to consider an interview and networking prep session. As always, leave comments below.

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